SEO requires adaptability, a focus on quality content, and a user-first approach. Utilize schema markup to help search engines understand the context of your content, making it easier for them to display your site as a relevant result for voice searches. Schema markup can highlight specific information, such as your business’s location, hours, and products, making this data more accessible for voice search queries. Voice searches are predominantly made on mobile devices, making mobile optimization critical. A mobile-friendly website with fast loading times provides a better user experience and is favored by search engines.
Talk Through Complex SEO Issues
You can refer to our more in-depth how-to on keyword research here. Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and on-page optimizations. People are searching for any manner of things both loosely and directly related to your business.
SEO Best Practices to Help You Rank Higher
Compared to most paid keyword research tools, The Google Keyword Planner isn’t that great at coming up with keyword ideas. A primary keyword is a keyword that a piece of content is centered around. This primary keyword can be used as a launchpad to find additional keywords that relate to the topic. We can then use ChatGPT as inspiration to create compelling title tags.
So while there’s no need to redesign your website every few months, it should look good and reflect your brand. This is a tab on the SERPs that allows users to see results from TikTok, YouTube, Quora, Reddit, tweets, and more. In our example, since it’s a product review and there was no mention of our free SEO tools or AWT, we could reach out and let the author know. The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit. This will tell you which articles to update to get more traffic. Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets.
To rank in Google today, you also need to add synonyms and other related keywords to your content. That’s why the content angle should be tightly matched with the topic. A topic may require the freshest view of said topic, while another may require a list of free online tools. The task here is to take top-ranking pages for your keyword and look for the dominating type of content among them. The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. So while there will be no harm in generating traffic with 0 business value from time to time, you may want to focus on optimizing content with a high business potential score.
- If you’re feeling adventurous, it’s worth figuring out if you can specify a canonical version for your pages.
- This setup allows your business to access the SEO specialists you need in one place.
- The takeaways were less about how users discovered Canada Goose, but whether the model spontaneously mentioned the brand at all, an indicator of unaided awareness in the AI era.
Look for high-authority domains that regularly link to your competitors and examine the content they find valuable enough to link SEO Anomaly to. Pay attention to the anchor text, as this can give you clues about the context in which the link was shared and what specific aspect of the content appealed to the linking site. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). Overall, SEO not only increases your brand’s visibility but also helps in establishing trust and credibility by making valuable content more discoverable. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.
