While ranking in search results without a responsive design is still possible, Google strongly recommends having one. Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens. For more information on building your geotagging SEO strategy, read this. It may be a global economy, but most business is still done at a local level. Connect with the people in your neighborhood by optimizing your on-page local SEO.
There is an old-school on-page SEO tactic that states that you SEO Anomaly should use your target keyword once in the first 100 words of your article. The golden rule with keyword research is to find keywords that have got a lot of search volume, but very low competition. We know that content is one of the most important, if not the most important, aspects of on-page SEO. So when you’re starting with on-page optimization, it would be beneficial to begin with content optimization first.
Types of SEO Explained (With Actionable Tips for Small Businesses)
By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.
Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret.
Improved page speed
Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page.
A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed. It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher. It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links.
It’s also imperative for users with screen readers because it improves the image’s readability. On-page SEO focuses on optimizing factors directly on your website. Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain.
- You can’t say whether your SEO strategy is successful if you don’t track it.
- Yes, the content writing for existing page optimization and new posts includes one free round of revisions.
- Backlinks are essential for building authority with search engines.
- In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines.
On-Page’s Auto-Optimizer, a revolutionary tool that does all the heavy lifting for you. Use the list of relevant words that your competitors might not be using… You’ll end up with a list of topics that can help solidify you as an authority in your field. Tell the tool where the link within the guest post will be pointing. You’ll receive a report highlighting your most relevant links and identify your irrelevant links. Submit the links that are pointing to your website that you want to check.
Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.
